Client: AEXAE (aexae.com)
AEXAE is a contemporary fashion label shipping to over 50 countries worldwide. Their existing Shopify store didn't reflect the brand — a basic setup that fell short of the premium experience their customers expected. As the brand grew its international presence, they needed a storefront that could match their ambition: visually compelling, globally capable, and built to convert.
We delivered a complete Shopify revamp from the ground up — custom theme, global infrastructure, and a tight set of integrations that gave the brand full control over its online presence.
We designed and developed a bespoke Shopify theme tailored to AEXAE's aesthetic — clean, editorial, and fashion-forward. Every section was built custom, giving the team full flexibility to merchandise collections without touching code.
With customers across Europe, Asia, the Middle East, and beyond, we configured a robust multi-currency setup so shoppers see localised pricing at checkout. Global shipping rules were structured to handle AEXAE's broad international footprint cleanly and reliably.
Rather than relying on generic theme blocks, we built modular storefront sections — hero layouts, lookbook-style collection pages, and campaign modules — that give the team the creative control to launch each new season without developer dependency.
We integrated the key tools the brand needed to operate efficiently — from marketing and customer retention through to fulfilment and analytics — all working seamlessly within the custom theme.
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